Metcash is Australia's largest independent wholesale distribution and marketing company with sales of over $16bn

LOCATION

AUSTRALIA

SOLUTION

PiCoHUB2 + 3G

Metcash

AUSTRALIA

PiCoHUB

“We chose PiCo because it was the only solution that comprehensively addressed our needs”

National Brand Marketing Manager, ALM
Metcash

Background

Metcash is Australia's largest independent wholesale distribution and marketing company and the parent company of Australian Liquor Marketers (ALM).

ALM service over 1,600 hotels, liquor stores, restaurants and other licensed premises throughout Australia and New Zealand under mastheads that include IGA Liquor, Cellarbrations and Porters.

PiCo was chosen to support ALM and their UK partner Nectar in introducing a loyalty program across the group - initially through the Cellarbrations masthead.

In order to manage the customer loyalty program, they needed sales data from over 1,000 independent stores, operated by 700+ different owners, running 30 different types of POS systems.

Solution

ALM only had access to data from what left their warehouse, not what was sold and by whom. Given the challenges of working with so many store owners and disparate PoS Systems, there was no easy solution, so PiCo faced its biggest ever challenge.

Fast forward and despite the Loyalty program being shelved, PiCo was able to provide ALM with a solution it rolled out to over 180 Cellarbrations stores.

Stores including those located in rural and remote store locations had PiCoHubs connected to our real time reporting platform PiCoConnect using the mobile phone network.

For the first time, ALM had a real-time view of sales from their independent store network. When matched with orders that left the warehouse, they now had a complete picture of what stock was selling and the locations it was selling in.